BAX BRAND ATTENTION INDEX Request access

THE PLATFORM

One engine. Four surfaces. Every signal that matters.

The Behavioral Biometrics Engine® measures real human attention with the same methodology across every environment where your brand competes. Each module is calibrated for its medium.

BAX for AI

Measures how AI platforms see, describe, and recommend your brand. Visibility across 6 platforms, position tracking, narrative analysis, hallucination detection, competitive benchmarking, and ready-to-deploy correction packages. From audit to fix in one session.

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BAX for Web

Measures real attention on your owned and earned pages. Attentive page views, attentive unique users, scroll depth curves, 7 reader segments, dwell time per content zone, and source quality analysis. Powered by a lightweight tracking snippet.

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BAX for Social

Two tools in one module. For publishers: content performance, platform ROI, distribution gaps, publishing calendar, competitive ranking, and what-if scenarios. For brands and agencies: format intelligence, creator ranking, early growth signals, and client-ready placement proposals.

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BAX Compliance

The audit and certification layer. Standardized attention measurement, methodology transparency, and frameworks for attention-based media trading. Currently in development.

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See what your brand looks like through the lens of attention.

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