BAX FOR WEB
Pageviews lie. BAX for Web measures real human attention on your owned and earned pages. Scroll depth, reading time, behavioral segments, and content quality, powered by the Behavioral Biometrics Engine®.
METRICS
Attentive Page Views (aPV), Attentive Unique Users (aUU), and average attention time (aTime). Only verified, bot-free sessions count. The CAX Index distills it into a single number per article, per section, per portfolio.
SEGMENTS
Deep Reader, Active Explorer, Targeted Scanner, Flow Scroller, Headline Skimmer, Distracted Browser, Content Binger. See who actually reads your content and how deep they go. An article with 80% Headline Skimmers tells a very different story than one with 50% Deep Readers.
ATTENTION ZONES
Every article is divided into 10 attention zones. See exactly where readers spend the most time, where they drop off, and where your brand mentions land relative to peak attention. The decay curve visualized on real data.
SOURCES
Not all traffic is equal. BAX tracks which sources deliver engaged readers and which deliver bouncers. Optimize distribution by attention quality, not click volume.