BAX BRAND ATTENTION INDEX Request access

PHARMA AND LIFE SCIENCES

The most regulated category is the hardest to get right in AI.

When AI makes a claim about a pharmaceutical product, accuracy isn't a feature, it's a requirement. BAX monitors what AI says about your brand with calibration built for medical claims, regulatory language, and therapeutic categories.

WHAT BAX DETECTS

Every error AI makes about your brand.

Hallucinated claims

AI states your drug treats conditions it doesn't. Or attributes side effects that belong to a competitor. BAX flags every factual error with the exact AI response.

Wrong manufacturer

AI confuses your brand with another company. Common in generics and supplements where similar names create confusion across models.

Missing from recommendations

A patient asks AI about your therapeutic category. Your brand doesn't appear. BAX tracks visibility per platform, per query type.

Outdated information

AI references old formulations, discontinued products, or superseded clinical data. BAX detects temporal accuracy gaps.

NARRATIVE

What AI tells patients about your brand matters more than what you tell them.

Patients increasingly ask AI before consulting a doctor. The narrative AI constructs about your brand, its efficacy, safety profile, and positioning versus alternatives, shapes perception before any clinical conversation happens. BAX tracks this narrative across all platforms and flags every inconsistency.

See what AI says about your brand in the pharma category.

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