Your question set
Built from your categories and our site findings, then approved by you. The same questions run on day 0 and day 90, across four decision stages: awareness, research, comparison, recommendation.
THE ENGAGEMENT
Most AI visibility work starts with changes and ends with a screenshot. Ours starts with a measurement and ends with a comparison. Your teams ship the changes. BAX supplies every change ready to paste and measures what it did.
DAY 0
Built from your categories and our site findings, then approved by you. The same questions run on day 0 and day 90, across four decision stages: awareness, research, comparison, recommendation.
Every approved question across the major AI platforms. Presence, position, sentiment, cited sources and factual accuracy, scored into the BAX Index.
Every URL in your sitemap, tested in the raw HTML most AI crawlers read. A sample of pages is also compared with the JavaScript-rendered version, so nothing visible only to humans is mistaken for content.
Non-brand impressions and clicks from Google Search Console and Bing Webmaster Tools, frozen on the same date.
THE 90 DAYS
Baseline measurement, control group selection, and the handful of decisions that unlock the rest: which empty pages to fill or remove, who approves changes, which experts sign their name.
Template, sitemap and redirect changes that apply to thousands of pages at once. Empty pages out of the index. Trust pages readable without JavaScript. One organization identity across the site.
Named authors and reviewers, expert pages that prove their credentials, sources as links, answers in the first sentence, and links from knowledge to offer that AI crawlers can follow.
New content only where the baseline shows AI does not cite you. Then day 90: the same site tests, the same questions, the same search data, compared with the control group.
PROOF
AI models change every month, with or without your work. That is why ten pages stay untouched as a control group, and why the baseline must be dated before the first change goes live. On day 90 we compare changed pages with the control group on the same questions. We set targets for what is on your site: pages fixed, reviewers named, errors removed. We do not set targets for traffic or AI citations, because nobody controls them. We show you what moved.
WHAT YOU RECEIVE
Findings ranked by impact on AI visibility, what already works and needs no rebuild, the plan in four phases, and the decisions we need from you.
The full list of questions behind the baseline, mapped to your pages, with the current state of content for each.
Every task with URL, current state, target state, CMS location, steps and acceptance test. Your team tracks status in it.
Editorial: leads, sources, reviewers, internal links, category copy. SEO and IT: redirects, index rules, titles, structured data code ready to paste.
Site metrics against day 0 targets, search change against baseline, and the BAX Index for changed pages versus the control group.
ENGAGEMENT · COMMON QUESTIONS
Your editorial and technical teams. BAX supplies every change ready to paste, with an acceptance test, and measures the result. You keep control of your site and your CMS.
Without a dated baseline, any later improvement could come from model updates rather than your work. The baseline and the control group are what make the result defensible to a board.
No. We commit to measurable changes on your site and report the change in AI visibility and search against baseline and control group.
Approval of the question set, access to your CMS and search tools, one person who approves changes, and confirmation of expert credentials from the experts themselves.