COMPANY
BAX started as an R&D operation inside a digital media group, measuring how people actually read content online. Eight years of commercial work with enterprise brands built the behavioral engine that powers the platform today. When AI became the new search, we were already measuring attention. We just pointed the same engine at a new medium.
of behavioral R&D on the open web. We learned where human attention lives, how it decays, and what makes it stay.
content URLs analyzed across publishers and brands. Scroll patterns, reading depth, and decay curves calibrated on real human behavior at scale.
AI platforms and model variants available for brand auditing. Every major LLM queried simultaneously in a single audit session.
We're happy to walk you through how BAX works, what we measure, and how the platform fits your needs.
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